Write without fear. Edit without mercy. Dream big, say it concisely.

I really believe that designing for a client is a conversation, not a done deal. In order to understand what a client is wanting in a design, be it web or a logo, or even a flyer I have questions that I will ask my client. I have learned that…

These are chaotic times we are living in, and no more so than in the fast-changing expectation of our clients. Whereas before trends stuck around, for years in some cases, we have now been programmed to expect change, our informational challenge as designers is really about how to get people’s…

It’s spring in the northern hemisphere, although I have heard from my many UK friends the weather is still dire. Spring brings hope of renewal, a fluttering of excitement as to what is going to unfold, leading us to imagine what promises the summer will reveal. Spring is an awakening…

“If I can change the life of one person it makes a whole difference because behind that person there is a whole family. It’s a family, it’s a society, it’s Tanzania.” …

“I found I could say things with color and shapes that I couldn’t say any other way.” — Georgia O’Keeffe This week my social media guru person suggested that I write a blog about using bold colour in design, given that we’ve just celebrated Valentine’s Day which is all about…

Leo Babauta says that “Simplicity boils down to two steps: Identify the essential. Eliminate the rest.” This says everything about what I believe about design — and life — in this decade going forward. Simplify. Simplify. Simplify. My original website has served me well, but I have for a while…

“A good designer finds an elegant way to put everything you need on a page. A great designer convinces you half that shit is unnecessary.” — Mike Monteiro This is the year for BIG CHANGE! JacciR Design is about to reveal a brand new logo and ‘look’ within the next…

“Everything old and retro is new again! People want familiarity and comfort mixed with minimalism — life was overwhelming pre-pandemic. People want to slow down, reflect and have fun” — Joanna Alves, Creative Manager, Product Creation and Experience at Vista Hi there, writing to you from Darling this week. Darling…